Micro CAse Studies

Not every project needs a full case study—sometimes, you just need an extra set of hands. This page highlights smaller, on-call tasks that were tackled, from writing emails and refining messaging to planning campaigns, editing content, and providing strategic marketing support. Whether it’s a quick strategy session, a last-minute revision, or help executing a marketing plan, I’m here to jump in where you need me.

Brand Design Studio // Portland OR // 2024

HUB COLLECTIVE

Challenge

The client needed a clear strategy to connect with their customers and build strong brand recognition. They struggled to define their unique value, create consistent messaging, and establish a presence that resonated with their audience. Without a clear positioning and content strategy, they found it challenging to engage potential customers, differentiate from competitors, and grow a loyal following.

Solution

Develop Strategy
Company Research
Visual Asset Co-Creation
Storytelling

Develop a social media content plan

Pasta Montana

Pasta Distribution // Montana // 2023

Challenge

The client needed a streamlined way to share their brand identity and key information with customers and collaborators. They lacked a cohesive branded page, an easy-access digital hub, and a quick way to direct people to their offerings. Without these tools, brand consistency and customer engagement suffered.

Solution

Brand Asset Creation
Info Document Integration
QR Code Creation
Landing Page Development

Develop a cohesive marketing assests & system

MARISSa Tice

Professional Hair & Make Up Artist // Philadelphia PA //2024-2025

Challenge

The client needed a professional and cohesive brand identity to establish credibility and attract clients. Without a polished logo, branding, and essential business materials, they struggled to present themselves as a high-quality, trustworthy professional. They also needed clear service sheets, contracts, and communication tools to streamline client interactions and bookings.

Solution

Custom Logo & Branding
Business Cards
Service Sheet
Contract Support
Client Communication & Contact Materials

Brand Identity

Hi There

Mobile Juice bar // Vancouver, WA // 2023

Challenge

The client needed a cohesive and memorable brand presence to stand out in their industry. They lacked a clear visual identity, including a strong logo, packaging, and marketing materials, making it difficult to establish brand recognition and attract customers.

Solution

Logo Creation & Ideation
Packaging Design
Merchandise Branding
Marketing Materials
Stationery & Print Collateral

Develop a Comprehensive Brand Identity

Plant Shop // Portland OR //2025

Daphne’s Botanicals

Challenge

The client needed a clear strategy to connect with their customers and build strong brand recognition. They struggled to define their unique value, create consistent messaging, and establish a presence that resonated with their audience. Without a clear positioning and content strategy, they found it challenging to engage potential customers, differentiate from competitors, and grow a loyal following.

Solution

Brand Foundation (Clarifying Brand story & Offerings, Unique Value Proposition, Point of View, Personality & Tone, Target Audience, Dos & Don’ts, Mood boards
Market Positioning & Social Media (Guidelines, Analytics, Objectives, Content Pillars, Visualizing, Captions & Copywriting)

Brand Foundation & Messaging Strategy