Sacred Elements

Karina Aldredge is a plant enthusiast, but beyond that, she is someone enamored with the natural world and its ability to bring us back to center—to reconnect, restore, and find balance in our daily lives. With a background in floral design, it was natural for her to develop a deep interest in plant care and education. In 2016, Karina began sharing her experiences and wealth of plant knowledge through online platforms such as Instagram, TikTok, and YouTube, capturing the hearts of thousands. In 2020, she launched her own line of organic plant care solutions and officially founded Sacred Elements—all without spending a dime on advertising.

A woman with curly dark hair smiling while holding two potted houseplants inside a wooden room with windows showing a blurred outdoor garden.

The Mission & Vision

Karina’s online success helped her build a strong customer base, but a few years in, she faced an unexpected setback when her platforms were compromised, causing her to lose her following. As a one-woman operation rebuilding from the ground up, she recognized the need for support in her journey and sought out ways to continue growing her vision. Sacred Elements remains dedicated to providing sustainable plant care solutions, fostering a deeper connection with nature, and empowering people to create thriving, mindful green spaces. Karina is committed to rebuilding her brand and achieving growth once again—this time, without the need for paid advertising.

Goals

1. Clarify brand messaging

2. Build an intuitive customer experience

3. Create consistent brand touch points

A hand holding a small amber bottle labeled 'Sacred Soil' with a background of several similar bottles and lush green houseplants.

The Plan

1. CLARIFY THE BRAND FOUNDATION

Objective: Define Sacred Elements’ mission, vision, values, and messaging to create a strong, cohesive brand identity.

This includes developing a brand kit with logos, colors, typography, and voice guidelines for consistency across all platforms.

2. IMPROVE CUSTOMER EXPERIENCE

Objective: Streamline the shopping journey and communication channels to make interactions with Sacred Elements more intuitive and engaging.

This includes refining navigation, updating product descriptions, and optimizing newsletters and automations.

3. DEVELOP PRINT & WHOLESALE RESOURCES

Objective: Find the holes in the business that had an opportunity to be more efficient and effective for equal to or greater than the results.

This includes wholesale catalogs, pricing sheets, and partnership proposals.

4. ENHANCE MARKETING & CONTENT STRATEGY

Objective: Strengthen Sacred Elements’ presence and build deeper customer connections through strategic content and marketing.

This includes refining social media, expanding email marketing, and growing through collaborations and workshops.

5. OPTIMIZE THE SALES JOURNEY

Objective: Ensure a seamless and enjoyable buying experience that supports business growth and customer retention.

This includes improving product presentation, refining sales funnels, and enhancing website conversion.

A collection of potted houseplants on a windowsill, including a heart-leaf philodendron, a snake plant, a succulent, and creeping ivy, with natural sunlight and greenery outside.

Branding

refresh + expansion

Color palette with three circles showing shades of yellow and green, labeled with hex codes, labeled 'Sacred Elements' and 'Color Palette'.

Original

Design palette for Sacred Elements, featuring logo with a tree and hand motif, with color swatches in dark green, gold, and light beige, and fonts sample for titles and headings.

Refresh

Foundation

Mission: Provide sustainable plant care solutions and education to deepen connection with nature.

Vision: Inspire people to integrate nature into their lives for balance and well-being.

Values: Sustainability, transparency, education, and mindful living.

Tone: Warm, approachable, and empowering.

Point of View (POV): Nature heals, restores, and connects us, and we help you embrace it.

Unique Value Proposition (UVP): Offering organic plant care & expert guidance for thriving, sustainable plant environments.

Messaging: Rooted in nature, guided by expertise, and dedicated to nurturing plants and people.

Print Material Designs

Open brochure with an image of a woman holding a potted plant on the left page and text about sacred elements and ethos on the right page.
A wooden desk with a green notebook, a green pen, three green push pins, a glass of water, and two flyers for Sacred Elements plant care, with green foliage hanging above.
Laptop with a logo on the screen, a cup of coffee on a saucer, a yellow pen with a cap, and two gold binder clips on a white surface.
Plant styling brochure on desk with grapes, notebook, and keys.
Person holding a brochure titled 'Media Kit Sacred Elements' on a dark wooden table with a pink vase of orange and yellow flowers nearby.
A person holding a magazine titled 'Wholesale Info Sacred Elements' with a green leafy background on the cover.
Business card for Sacred Elements Natural Plant Care with a logo of a stylized flower in green and gold. The card features contact information for Karina Aldre, Founder, including a phone number, email, website, and PO box in Portland, Oregon.
A hand holding a cardboard box with a social media and review support label attached, featuring a QR code, floral design, and social media icons.
A digital device displays a Valentine's message from Sacred Elements, thanking for stress reduction and healing, with a focus on plants and greenery.

Email Marketing + Automations

Email Strategy Development

Audience Segmentation

Email Authentication & Deliverability

Compelling Copy & Visual Design

Subject Lines & Call-to-Actions

User-Generated Content & Personalization

Campaign Execution & Management

A/B Testing & Performance Analytics

Flowchart outlining an email marketing automation sequence, starting with a trigger when a user subscribes to an email list, followed by four successive emails over several days, and ending with different actions based on whether a purchase was made or not.

Social media Digital assets + Templates

A woman with curly hair wearing a denim jacket and a scarf, standing next to a moss-covered stone wall, reaching out to touch the moss.
Indoor display of various plants and decorative items, including glass containers with moss and air plants, and a plant with broad green leaves. Text overlay reads 'Plant 101: Cleaning your plant leaves once a week can boost your plant growth by 20%.'
Close-up of green pine tree branches with needle-like leaves.
A graphic titled 'Here's Why' with four bullet points labeled 'Reason' on a cream background with gold accents and a small social media handle '@sacredelements.world' at the bottom.
Two small dark bottles labeled sacred soil tonic and sacred leaf tonic being held in hand with blurred green leaves in background.
Cover of a guide titled '4 Christmas Tree Alternatives' with a gold background, white text, and an arrow indicating further content.
A informational poster with the title "How did it start?" in large green text, and a paragraph explaining the origins of a social movement supporting victims of sexual misconduct, founded by Burke in 2006 and gaining popularity through social media in 2017.
Comparison of a potted Monstera plant before and after repotting. The left shows a smaller plant in a black container, while the right features a larger, more mature plant in a white pot.

Strategic Partners & Collaborations

Giveaway COllaorations (IG carousel)

“the next Generation of Plant care”

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www.sacredelements.world | Portland, Oregon | 2024-2025 | Photo Credit: Karina Aldredge | Created by Gabriella Tice