Sacred Elements
Karina Aldredge is a plant enthusiast, but beyond that, she is someone enamored with the natural world and its ability to bring us back to center—to reconnect, restore, and find balance in our daily lives. With a background in floral design, it was natural for her to develop a deep interest in plant care and education. In 2016, Karina began sharing her experiences and wealth of plant knowledge through online platforms such as Instagram, TikTok, and YouTube, capturing the hearts of thousands. In 2020, she launched her own line of organic plant care solutions and officially founded Sacred Elements—all without spending a dime on advertising.
The Mission & Vision
Karina’s online success helped her build a strong customer base, but a few years in, she faced an unexpected setback when her platforms were compromised, causing her to lose her following. As a one-woman operation rebuilding from the ground up, she recognized the need for support in her journey and sought out ways to continue growing her vision. Sacred Elements remains dedicated to providing sustainable plant care solutions, fostering a deeper connection with nature, and empowering people to create thriving, mindful green spaces. Karina is committed to rebuilding her brand and achieving growth once again—this time, without the need for paid advertising.
Goals
1. Clarify brand messaging
2. Build an intuitive customer experience
3. Create consistent brand touch points
The Plan
1. CLARIFY THE BRAND FOUNDATION
Objective: Define Sacred Elements’ mission, vision, values, and messaging to create a strong, cohesive brand identity.
This includes developing a brand kit with logos, colors, typography, and voice guidelines for consistency across all platforms.
2. IMPROVE CUSTOMER EXPERIENCE
Objective: Streamline the shopping journey and communication channels to make interactions with Sacred Elements more intuitive and engaging.
This includes refining navigation, updating product descriptions, and optimizing newsletters and automations.
3. DEVELOP PRINT & WHOLESALE RESOURCES
Objective: Find the holes in the business that had an opportunity to be more efficient and effective for equal to or greater than the results.
This includes wholesale catalogs, pricing sheets, and partnership proposals.
4. ENHANCE MARKETING & CONTENT STRATEGY
Objective: Strengthen Sacred Elements’ presence and build deeper customer connections through strategic content and marketing.
This includes refining social media, expanding email marketing, and growing through collaborations and workshops.
5. OPTIMIZE THE SALES JOURNEY
Objective: Ensure a seamless and enjoyable buying experience that supports business growth and customer retention.
This includes improving product presentation, refining sales funnels, and enhancing website conversion.
Branding
refresh + expansion
Original
Refresh
Foundation
Mission: Provide sustainable plant care solutions and education to deepen connection with nature.
Vision: Inspire people to integrate nature into their lives for balance and well-being.
Values: Sustainability, transparency, education, and mindful living.
Tone: Warm, approachable, and empowering.
Point of View (POV): Nature heals, restores, and connects us, and we help you embrace it.
Unique Value Proposition (UVP): Offering organic plant care & expert guidance for thriving, sustainable plant environments.
Messaging: Rooted in nature, guided by expertise, and dedicated to nurturing plants and people.
Print Material Designs
Email Marketing + Automations
Email Strategy Development
Audience Segmentation
Email Authentication & Deliverability
Compelling Copy & Visual Design
Subject Lines & Call-to-Actions
User-Generated Content & Personalization
Campaign Execution & Management
A/B Testing & Performance Analytics
Social media Digital assets + Templates
Strategic Partners & Collaborations
Giveaway COllaorations (IG carousel)
“the next Generation of Plant care”
www.sacredelements.world | Portland, Oregon | 2024-2025 | Photo Credit: Karina Aldredge | Created by Gabriella Tice